The ads are based wholly on photos from the original shoot. In fact, the campaign for Obsessed actually contains no new imagery. Olfactively, Obsessed differs from Obsession (the female version of Obsessed has a base of white lavender and the male a heart of black vanilla), according to Edgar Huber, president of Coty Luxury at Coty Inc., which holds the Calvin Klein fragrance license - but Sorrenti and Moss’ campaign is nearly identical in look and feel to their first go round. This was the beginning of Obsessed - the first scent formulated with Simons at the helm of the American fashion house. He exhumed more than 250 never-before-seen prints that Sorrenti shot of muse and girlfriend at the time, Moss, for Obsession’s 1993 ad campaign. Of male and female, of the memory of somebody else on your skin,” said Simons, who delved into the archives for inspiration. We thought about a scent that could reflect such an idea of memory and desire for today. “It lived in our heads for so many years and became a touchstone of sensuality when we arrived at Calvin Klein.

After all, along with Eternity, it was Obsession that helped catapult Calvin Klein’s fragrance portfolio into a billion-dollar business in the Eighties and Nineties. It was this desire to revisit Calvin Klein’s heyday that gave way to Obsessed. This extends from the designer’s first ready-to-wear collection that hit the runway in February to its marketing efforts and will even dictate the brand’s approximately $800 million fragrance business. I had not seen many of these photos before and it feels great that they are still so relevant,” said Moss.Īmidst the departure of Francisco Costa, longtime Calvin Klein creative director, and the appointment of Simons last year, a return to its roots has been the brand’s mantra. “I felt very nostalgic looking at the archive of the original shoot. Mugler x H&M’s Collaboration Campaign Photos

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